I’m a Colombian multi-disciplinary digital designer with a broad experience in the digital space. Focusing on visual communication and creative media, I enjoy building digital products and contributing to initiatives that aim to improve well-being on global and local scales.
I’m passionate about exploring creativity and immersive digital experiences as channels to bring powerful concepts to life. In the last eight years, I’ve worked in different social and cultural contexts, contributing to, and leading the implementation of digital projects ranging from web and app design to branding and strategic content. My work harnesses the power of a deep sense of aesthetics mixed with a creative process funneled through research, observation, phygital prototyping, and an iterative logic.
Relevant Experiences
Sept 2023 - Present
AMSTERDAM, The NETHERLANDS
Msc. Digital Design
Currently finishing my Masters programme in Digital Design at the HvA where I‘m predominantly getting to work on multi-disciplinary design projects. I’m using this time as a way to explore design frameworks, phygital prototyping, generative AI and creative coding as resources to articulate, test and bring to live complex concepts.
JAN 2021 - APR 2023
Us-col REMOTE
Sr. Product designer - Creative Lead @ Cartkit
Product design for consumer-grade SaaS applications for ecommerce.
Redesigned a multi-channel marketing app used by +30,000 Shopify merchants.
Rebranded and designed the main app's website, providing visual assets, microcopy, and creative writing.
Implemented a design system to speed up prototyping and increase clarity in developer handoff.
Monitored product implementation and QA.
Nov 2017 - Jul 2020
ANDEAN REGION
Creative Director @ Bicionarios
Designed the brand, website, communication strategy, digital assets, and storytelling approach for a social expedition that traversed South America.
I led the creative side of the project, working side by side with communities and NGOs to create digital media that captured different realities and transformative initiatives across the Andean region.
Structured the narratives that shaped an ecosystem of visual content featured in mass media outlets achieving an international reach.
Jan 2016 - Jun 2017
Bogotá, COL
Sr. Visual Designer @ Codesign Studio
Creative direction for digital content strategies in retail, health, food & education.
Designed visual identity and digital assets for startups and SMBs.
Mapped user flows and designed interfaces for multiple app and web projects, working closely with developers to test interaction and visual implementations all the way to the final product.
Feb 2014 - Jan 2016
Bogotá, COL
Visual Designer @ Revo
Involved in the ideation and execution of brand identity and multimedia projects that included video, motion graphics, web, and print design.
Worked directly with clients to structure each project's needs and plan design execution accordingly.